Module+14000+I+Introduction+and+Learning+Objectives

=I. Module 14000 Introduction and Learning Objectives CQ=

Objectives

 * 1. Understand the basic pricing concepts.**


 * 2. Calculate a markup on cost and a target cost.**


 * 3. Discuss the impact of the legal system and ethics on pricing.**


 * 4. Explain why firms measure profit, and calculate measures of profit using absorption and variable costing.**


 * 5. Compute the sale price, price volume, contribution margin, contribution margin volume, sales mix, market share, market size variances.**


 * 6. Discuss the variation in price, cost and profit over the product life cycle.**


 * 7. Describe some of the limitations of profit measurement.**