II.+Module+20000+Topic+Outline

a) Demand and Supply b) Price Elasticity of Demand c) Market Structure and Price
 * __Module 20000 Outline __**
 * Pricing and Profitability Analysis **
 * I) ** **Basic Pricing Concepts **

a) Cost Based Pricing b) The How and Why of Calculating a Markup on Cost c) Target Costing and Pricing d) Other Pricing Policies
 * II) ** **Cost and Pricing Policies **

a) Predatory Pricing b) Price Discrimination c) The How and Why of Calculating Cost and Profit by Customer Class
 * <span style="font-family: 'Times New Roman','serif'; font-size: 20px;">III) ****<span style="font-family: 'Times New Roman','serif'; font-size: 20px;">The Legal System and Pricing **

<span style="font-family: 'Times New Roman','serif'; font-size: 20px;">a) Reasons for Measuring Profit <span style="font-family: 'Times New Roman','serif'; font-size: 20px;">b) Absorption-Costing Approach to Measuring Profit <span style="font-family: 'Times New Roman','serif'; font-size: 20px;">c) The How and Why of Calculating Inventory Cost and Preparing the Income Statement using Absorption Costing <span style="font-family: 'Times New Roman','serif'; font-size: 20px;">d) Variable-Costing Approach to Measuring Profit <span style="font-family: 'Times New Roman','serif'; font-size: 20px;">e) The How and Why of Calculating Inventory Cost and Preparing the Income Statement using Variable Costing <span style="font-family: 'Times New Roman','serif'; font-size: 20px;">f) Profitability of Segments and Divisions
 * <span style="font-family: 'Times New Roman','serif'; font-size: 20px;">IV) ** **<span style="font-family: 'Times New Roman','serif'; font-size: 20px;">Measuring Profit **

<span style="font-family: 'Times New Roman','serif'; font-size: 20px;">a) Sales Price and Price Volume Variances <span style="font-family: 'Times New Roman','serif'; font-size: 20px;">b) The How and Why of Calculating the Sales Price Variance, The Price Volume Variance, and the Overall Sales Variance <span style="font-family: 'Times New Roman','serif'; font-size: 20px;">c) Contribution Margin Variance <span style="font-family: 'Times New Roman','serif'; font-size: 20px;">d) The How and Why of Calculating the Contribution Margin Volume Variance <span style="font-family: 'Times New Roman','serif'; font-size: 20px;">e) The How and Why of Calculating the Sales Mix Variance <span style="font-family: 'Times New Roman','serif'; font-size: 20px;">f) Market Share and Market Size Variances <span style="font-family: 'Times New Roman','serif'; font-size: 20px;">g) The How and Why of Calculating the Market Share Variance and the Market Size variances
 * <span style="font-family: 'Times New Roman','serif'; font-size: 20px;">V) ** **<span style="font-family: 'Times New Roman','serif'; font-size: 20px;">Analysis of Profit-Related Variances **


 * <span style="font-family: 'Times New Roman','serif'; font-size: 20px;">VI) ** **<span style="font-family: 'Times New Roman','serif'; font-size: 20px;">The Product Life Cycle **


 * <span style="font-family: 'Times New Roman','serif'; font-size: 20px;">VII) ** **<span style="font-family: 'Times New Roman','serif'; font-size: 20px;">Limitations of Profit Measurement **